Call to Action

A call to action encourages users to take a certain action by selecting a button.

Where it goes: Homepage

Required or optional: Optional

Use: For an evergreen call to action

Don’t use: To feature timely content (use Featured Items instead)

Fields

Name of Field	Required/Optional	Case	Number (min/max)	Character Count
Image	Required		1
Title	Required	Sentence case	1
Description	Required	Sentence case	1
Button	Required	Title case	1	Maximum 20

Button Text Options

Grants / Loans / Scholarships

• Apply
• Apply now
• Apply today
• Submit your report
• Find your site / Find a site
• Prepare your site (in reference to site visit content)
• Find shortage areas
• Find a job
• Find a loan
• Find a scholarship
• Start now
• Start serving
• Start today
• Make an impact
• Follow the steps
• Take the first step

Data / Research / Reports

• Read the report (MCHB-specific: Read the Blueprint; Adopt the Blueprint)
• Get the data
• Download

Health care services

• Find care
• Get care
• Find a provider
• Call for help
• Sign up to donate
• Save lives

Emails / Newsletters

• Sign up
• Subscribe
• Get updates
• Get our updates

About us

• How we work
• What we do
• Get to know us

Contact

• Connect with us
• Contact us
• Email us
• Get answers
• Get involved
• Get help
• Submit your story
• Share your story
• Join
• Join us
• File a petition
• Submit a claim
• Attend (as in a webinar)
• Mark your calendar
• Let’s start

Additional instructions

• This element is full-width.
• The image doesn’t display at narrower screen widths.

Example

Wide screen

Medium screen

Narrow screen

Live Example

• HRSA Blood Stem Cell