A summary of the content on your page. It tells the user what to expect if they select your link. It helps them decide whether the content is relevant to them.
- Aim for 120 – 160 characters.
- Do not overuse keywords.
- Use active voice.
- Include a call to action.
- Match page content.
- Make it unique.
| Use this | Do not use this |
|---|---|
| Apply for the Extramural LRP at NIH. Do research for 20 hours a week for at least two years and get up to $50,000 per year to repay school debt. | The NIH invites qualified health professionals who contractually agree to engage in NIH mission-relevant research for an average of at least 20 hours each week for at least two years, initially, to apply for an award in the Extramural LRP, which repays up to $50,000 annually of a researcher's qualified educational debt. |
| Learn the difference between maternal morbidity and maternal mortality. Get the latest data and review our Women’s Health Research Plan. | The purpose of the page is to describe the difference between maternal morbidity and maternal mortality, describe data findings on the subject, and explain NIH’s Women’s Health Research Plan. |
| Review our evidence-based 5-point plan to improve health services: access, engaging with patients and partners, expanding telehealth, and improving systems. | We demonstrate how our research determined the necessity of our 5-point plan to improve health services: access to care, patient engagement, partnerships, expand telehealth capabilities, and building better systems. |
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