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  4. Call to Action

Call to Action

A call to action encourages users to take a certain action by selecting a button.

Where it goes: Homepage

Required or optional: Optional

Use: For an evergreen call to action

Don’t use: To feature timely content (use Featured Items instead)

Fields

Name of Field Required/Optional Case Number (min/max) Character Count

Image

Required

 

1  

Title

Required

Sentence case

1  

Description

Required

Sentence case

1  
Button

Required

Title case

1 Maximum 20

Button Text Options

Grants / Loans / Scholarships

  • Apply
  • Apply now
  • Apply today
  • Submit your report
  • Find your site / Find a site
  • Prepare your site (in reference to site visit content)
  • Find shortage areas
  • Find a job
  • Find a loan
  • Find a scholarship
  • Start now
  • Start serving
  • Start today
  • Make an impact
  • Follow the steps
  • Take the first step

Data / Research / Reports

  • Read the report (MCHB-specific: Read the Blueprint; Adopt the Blueprint)
  • Get the data
  • Download

Health care services

  • Find care
  • Get care
  • Find a provider
  • Call for help
  • Sign up to donate
  • Save lives

Emails / Newsletters

  • Sign up
  • Subscribe
  • Get updates
  • Get our updates

About us

  • How we work
  • What we do
  • Get to know us

Contact

  • Connect with us
  • Contact us
  • Email us
  • Get answers
  • Get involved
  • Get help
  • Submit your story
  • Share your story
  • Join
  • Join us
  • File a petition
  • Submit a claim
  • Attend (as in a webinar)
  • Mark your calendar
  • Let’s start

Additional instructions

  • This element is full-width.
  • The image doesn’t display at narrower screen widths.

Example

Wide screen

An example of a Call to Action for a wide screen, with a title, a blurb, a button, and a graphic.

Medium screen

An example of a Call to Action for a medium-width screen, with a title, a blurb, and a button.

Narrow screen

An example of a Call to Action for a narrow screen, with a title, a blurb, and a button.

Live Example

A Call to Action as it appears on a page.
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